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SWOT Analysis for Poets by Olumide Holloway


SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. Source: https://www.mindtools.com/pages/article/newTMC_05.htm

SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, place or person. Source: https://searchcio.techtarget.com/definition/SWOT-analysis-strengths-weaknesses-opportunities-and-threats-analysis

So how do we relate SWOT analysis to Poetry?

What are the strengths, weaknesses, opportunities and threats as it relates to poets?

The strengths, weaknesses, opportunities and threats as it relates to poets can be stated as follows (please note that what is stated below are not all inclusive. you can add or delete as it is relates to you as a poet):

Strengths: Innovative, creative, informed, knowledgeable and expressive.

Weaknesses: lack of funding and obscurity.

Opportunities: relatively untapped genre of art with inherent potential, huge population/market  (specifically in Nigeria and in Africa), social media (free medium for publicity).

Threats: plagiarism, intellectual property theft, Government regulations, competition.

Now that we know the strengths, weaknesses, opportunities and threats as it relates to poets, how do we make SWOT analysis work for poets?

This is depicted below:

From the above, we can see how internal factors (strengths and weaknesses) intersect with external factors (opportunities and threats).

The above also encourage poets to come up with creative strategies that can be used to utilize strengths, overcome weaknesses, counter threats with strengths and limit susceptibility of poets’ weaknesses to threats.

Can we further break down the above?

Or better yet, what are these creative strategies?

All these and much more can be broken down further, but only if you let us help you.

Get in touch, via phone call or email. and let’s talk.


Olumide Holloway (King Olulu)

+2348038315055, +2348025070892



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