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Spoken Word Poetry can help with brand visibility, brand engagement & brand equity.

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Three things Spoken Word Poetry can help your company/ business/ organization with are as follows:

1. Brand visibility
2. Brand engagement

3. Brand equity

These can be achieved through the following 2 events:

1. An online (audio) spoken word poetry competition: this will run for 6 to 12 weeks. Your organization will provide the weekly theme which will require uploads of poems based on the specified theme. The theme can be based on your company slogan or any other cause that you support and want to bring attention to.

The poems will be uploaded to a predetermined site and the weekly winners will be determined by public votes.

The uploads of the themed poems and the poets’ request/need for public votes will ensure brand visibility. The public votes ensure brand engagement. While brand equity is achieved by the poems that will be listened to given the increased consumption of content in our present day reality.

2. A Reality TV Spoken Word Poetry Competition: this event will run over 4 to 6 months and have 3 basic stages i.e. entry stage, selection stage and on stage performance/ live show.

The entry stage will involve video submission of entry poems based on your specified theme. The selection stage will involve picking 48 to 60 poets from the video entries. The selected poets will then compete weekly for 8 weeks at the on stage performance/ live show. There will be a weekly theme that will form the basis of the weekly performance. There will also be weekly online voting to determine the poets that will move to the next round.

The live show will have a hybrid audience – online audience that will watch via livestream(s), and offline audience that will be at the venue.

Aside livestreams, the videos of the event will be uploaded on YouTube, Facebook, Instagram, LinkedIn as video clips of 3 to 10 minutes, as well as, on TikTok and Instagram Reels as 1 minute videos.

The eventual winner(s) can be brand ambassador(s) of your organization.

The uploads of the themed video entries and the poets’ request/need for public votes will ensure brand visibility. The live event, live streaming, video uploads and public votes will ensure brand engagement. While brand equity is achieved by the video uploads that will be watched (during and after the event), given the increased consumption of content in our present day reality.

I can assure you that these events are cost effective.

I’m available for more information.

Signed

Olumide Holloway (King Olulu)

Twitter @olulu4ever, Instagram @olulutheking, olulu4ever@gmail.com, +2348025070892

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