Rats are thin-tailed, medium size rodents that originated in Asia and Australia but now found all over the world. There are more than 60 species of rat, which means they come in all sizes. They are typically 5 inches or longer. The largest species is the Bosavi woolly which is about 3 feet long (nose to tail) and has no fear of humans. It was discovered in the rainforest of Papua New Guinea.
Rats are omnivores, but most prefer meat when they can get it and usually use humans for their primary food source. They will scavenge through trash or eat any food that is left unprotected. Rats are known to eat grain or kill insects, snails, fish, small birds, mammals and reptiles for food. Rats are very social creatures and like to around other rats and even humans if raised as pets.
Rats can’t see very well but their other senses are really good. They can smell, taste and touch their way around to find food. They use their tails to keep balance and communicate and to keep their bodies at the right temperature. Also, Rats don’t get lost because they are good at remembering their way around.
When Rats are happy, they chatter or grind their teeth aka.make “happy” sounds. Their front teeth grow 4 to 5 inches each year and they wear it down by continuously gnawing on everything around them e.g. cement, brick, wood, pipes, and other small animals.
Ok, ok….so how does the concept of an idea that spreads apply to Rats?
Rats are baby making machines. The female rat can mate around 500 times in a six hour period and can produce 2,000 off-springs in a year. They can have 22 young at once, though 8 or 9 is more the average.
Rats begin breeding as soon as 5 weeks of age and continue until about age two. Female rats are fertile every three weeks and this is experienced about 15 times per year.
In the book, Purple Cow by Seth Godin, he States as follows:
“So how do you create an idea that spreads?
Don’t try to make a product for everybody, because that is product for nobody.
The way you break through to the mainstream is to target a niche instead of a huge market. With a niche, you create ideas/ concepts so focused it overwhelms that small slice of the market that really and truly respond to what you sell.
The early adopters in this niche market are more eager to hear what you have to say. The influencers in this niche market are more likely to talk about your product. And best of all, the market is small enough that a few influencers can get you to the critical mass you need to create an “ideavirus.”
Then, if you are good and lucky, after your idea dominates the original niche, it will migrate to the masses.”
Rats are like an idea that spreads, because they are baby making machines. Once they start breeding from your kitchen (the niche market), the place will soon become small for them, so a group will migrate to your bedroom and then to other parts of your house.
What is your niche market? Pump it with so much content, concepts, (executed) strategy/ tactics/plans etc. Simply overwhelm the market, which will no doubt catch the attention of the people in the niche market. Getting attention is very key, cos once you get attention, people talk (both in appreciation and with criticism).
The people that talk are also part of other niche markets, so they will usually go and talk, either appreciating you or criticizing you in those other niche markets.
If you stay consistent and persistent, sooner than later, like Rats, your idea will spread 😁😁😁.
In closing, be like Rats, be a “child” making machine. Note that I said, child. The child here refers to your brain child aka your idea. Turn it into an ideavirus, let it spread, overwhelm the market, let people talk and sooner than later, once you dominate your niche market, the other markets aka masses will seek you out.
King Olulu, not from Zulu.
Building capacity in people using words and poetry.
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