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Go Deep, Not Wide.


Go deep, not wide.

With the steady growth of internet penetration, smart phones adoption and social media users, most of your customers are drowning in information and screaming for knowledge. If you are not able to figure out a way to break through the noise and access your customers heart, you will be whispering in a thunderstorm.

To be heard you must say something different, simple and attention grabbing.

To be respected you must sort through the abundance of information and be a filter that simplifies and clarifies.

To grow you must create options, to define choices.


Do you need a car?

Luxury brand – Lexus, Normal brand – Toyota.

Do you need Milk?

Luxury brand – Peak, Normal brand – Three Crowns.

Do you need Cable TV?

Luxury Brand – DSTV, Normal brand – GOTV

Customers want choices, so they get choices.

But which ever one they choose, ensure they still choose you.


Go deep, not wide.

Stand out till you are Outstanding.

Be the subject matter expert.

Stay in the realm of options.


Go deep, not wide.

It works…..in business, board rooms and other rooms.


Olumide Holloway aka King Olulu, not from Zulu

+2348025070892 || Olulu4ever@gmail.com

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