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Adopting the attitude of the Honey Badger for business success by Olumide Holloway

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Honey Badgers, also known as Ratels, are related to Skunks, Ferrets, Otters and other Badgers.

They are voracious omnivores and got their name from their fondness for feeding on honey and honey bee larvae. They also eat insects, amphibians, reptiles, birds and mammals, as well as roots, bulbs, berries and fruits.

The Honey Badger has short and sturdy legs with five toes on each foot. The feet are armed with strong claws, short on the hind legs but long on the forelimbs. It has a fairly long body, but distinctly thick set and broad across the back.

It’s skin is remarkably loose and allows it to turn and twist freely within it. They measure 9 to 11 inches in shoulder height and 22 to 30 in body length. The tail measures 4 to 12 inches. They weigh between 5 to 16kg. 

They can be found in sub-Saharan Africa, Saudi Arabia, Iran and Western Asia. They are good in turning rock crevices and hollowed trees into shelters. They will sometimes take over homes of over animals, even if they have to chase off the original occupants.

They hunt for their own food but will happily steal from other carnivores or scavenge the kills of bigger animals when possible. Their prominent sharp teeth, long fore-claws and stocky build allows them to easily rip meat from bone.

Why are the Honey Badgers worth looking at??? Well, how many animals face off with Lions and live to tell the tale???

Honey Badgers are notorious for their strength, ferocity and toughness. They have been known to savagely and fearlessly attack almost any kind of animal when escape is impossible.

They are virtually tireless in combat and can wear out much larger animals in physical confrontations. Larger animals like Lions, Hyenas, Leopards etc. Only Lions have been known to sometimes win and kill then in confrontations.

The Honey Badger likes to dig a lot and has a poor eyesight, and these would often get it into confrontations. Only snakes like Pythons are known to be able to overcome the Honey Badger, cos with its thick skin, snake bites don’t easily penetrate to harm it.

Honey Badgers’ skin is not easily penetrated by sharp teeth, claws, arrows and spears. Their bites are also nasty and the sharp claws have been known to remove testes of Lions and other big animals. It is also able to drop a nasty, horrible odour to facilitate its escape when cornered.

Another key thing, they are very intelligent. They have been known to create and use tools to hunt and to escape from enclosures.

Lesson one is from The Invisible Touch by Harry Beckwith, which states that, “if you believe in your business, show it.”

Lesson two is from Rework by Jason Fried and David H. Hansson, which states that, “under do your competition.”
This is further explained thus, defensive companies can’t think ahead; they can only think behind. They don’t lead: they follow. So what do you do instead?
Do less than your competition to beat them. Don’t shy away from the fact that your product or service does less. Highlight it, be proud of it and sell it aggressively as competitors sell their extensive feature lists.

Lesson three is also from Rework, this is stated as “pick a fight.”
Basically, having an enemy (aka competitor) gives you a great story to tell customers. If you think the competitor sucks, say so.
Taking a stand always stands out. It’s a great way to differentiate yourself and attract followers. People get stoked by conflict. They take sides. Passion are ignited. And that’s a good way to get people to take notice. 

Lesson one: having done a SWOT analysis of itself, the Honey Badger believes in it’s business aka strengths, and is unafraid to test it, even against the almighty Lion.

Lesson two: Lions have claws, sharp teeth, strength, size and hunt as a pack aka extensive feature lists. The mono product of the Honey Badger is just one major thing, attitude aka “we die here.” Forget the thick skin, claws and teeth, all it sells is an attitude of fearlessness.

Lesson three: when you pick a fight by calling out a bigger competitor,, it can be liken to grabbing and yanking their testes 🤣🤣🤣. But to rise and stand out, you might need to look for trouble.
Or how did Rugged Man rise in the music industry?
Why are we talking about the Honey Badger?
Abeg, go grab some testes jare 😜😜😜!!!!

Have I helped you?
Is it sense-full?

Holla to pick a fight or to thank me.

If it is to pick a fight, I have fast hands and I don’t leggo easily 🤣🤣🤣!!!!

Signed
Olumide Holloway aka King Olulu, not from Zulu.

Building capacity in people using words and poetry.

 

References:

https:// en.wikipedia.org/wiki/Honey_badger

https:// www.countrylife.co.za/wildlife/11-reasons-honey-badgers-are-the-most-fearless-animals-alive

https:// www.discoverwildlife.com/animal-facts/mammals/why-are-honey-badgers-so-aggressive/

https:// www.dw.com/en/south-african-honey-badger-attacks-leopard-as-she-defends-cub/a-47407409

facts. net/honey-badger/

https:// www.nationalgeographic.com/animals/mammals/h/honey-badger/

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